Monday, February 2nd, 2009
I internettets spæde barndom blev det ofte betragtet som blot endnu en markedsføringsplatform. Man kom simpelthen kataloget og prislisten online, og regnede med, at nettet nu var tøjlet.
I sin hast har man dog måske glemt internettets vigtigste egenskab: Interaktiviteten. Man talte fra virksomhed til kunde, og glemte de store muligheder som ligger i svar fra [...]
Thursday, January 29th, 2009
We are now on the second day of the ENTER conference, and today’s keynote was by Forrester Research and Google. Both obvious giants in their respective fields. If you’ve read the Groundswell book from Forrester you have pretty good idea what I mean. And since you are reading this blog I’ll assume you also know [...]
Thursday, January 29th, 2009
Onwards to the second round of talks at ENTER2009. Jim Hamill from the University of Strathclyde spoke about how there are two views of the whole web 2.0 phenomenon. The first is, that it is a buzzword and nothing more. It’s a way of trying to hype the web again, after the bubble bursting.
The second [...]