Next summer hoards of football fans will invade Aarhus, Herning, Aalborg and Viborg, the host cities for the UEFA Under21 European Championship. Superstars from the major European Leagues will showcase their qualities in our local stadiums and their fans will follow. 700 journalists will report from the tournament which will be the biggest sports event in Jutland ever. Expectations are high not just regarding the acts on the field which will be view +100 million TV-viewer, also expectation regarding host services are high. This is however not just a challenge, but also an opportunity!

The availability of new innovative products, services and solutions that solve problems otherwise experienced by the wide range of users will potentially have the attention of a global audience – if you have the right product, this is the right opportunity – for a global launch.

As part of an attempt to inspire local industries to prepare for the opportunity, Seismonaut has, in collaboration with ACTIVE institute, produced a Catalogue of Ideas – identifying challenges and hints to possible solutions related to the event. Feel free to download the catalogue – and be inspired.

The work was sponsored by Region Midtjylland, Århus kommune, Herning kommune and Viborg kommune.