Pepsi logo guidelines – BREATHTAKING
Eversince Pepsi introduced the companys new identity, it has been subject to quite a lot of debate, mockery and eHate. Actually I even wrote about it myself – here (not hatefully though).
The sparks HAD cooled down over time, but now the whole thing has caught fire onceagain. Yesterday somebody published the Pepsi band guidelines for the new logo online, and the debate immediately started heating up again – and with good reason.
The document is entitled “BREATHTAKING Design Strategy” and it really IS breathtaking. In the 27 page document you among other interesting things get to know that feng shui, the golden ratio, the works of Da Vinci, the Mobius Strip – All of it was leading up to the new Pepsi brand strategy. You also get to learn that “Emotive forces shape the gestalt of the brand identity”, that Pepsi is the center of the universe and has a physical gravitational pull and that “the logos symmetrical energy fields are in balance”. The whole thing ends with the birth of the Pepsi Universe, at the speed of 8 light years.
The document really IS breathtaking, it IS a good read and it IS guaranteed to bring you a chuckle or two. It could be a cleverly disguised viral and it could be a joke or it could in fact be legit. Whatever the case, I tend to think that it was just composed by scientologists.
Oh, that has got to be a joke. Space and time? Who are they, the Doctor?
No, not the doctor, but as I wrote maybe scientology, or maybe even a revamped (Pepsi IS afterall “The Face of a New Generation”) version of Heavens Gate.
I don’t even care if it’s the one one the other. Whoever sci-fi-tunic responsible, definately succeeded. Cultstatus: Check.
That is truly an awesome read.
Imagine the possibilities if all the brain cycles that went into that document were applied to solving some of the real problems in the world, instead of rebranding a soft drink?
We humans waste our cerebral advantages in the most spectacular ways sometimes.
This is based on Occult Symbols AKA Pagan Worship along with the Dark Art Spirituality. Sounds wacky but everyone believes in their own ‘god’ ya know? Even atheism could be considered a god.
“Symbols’ if actually done correctly will pull energy away from that individual into the brand. I would bet the McDonalds have a very similar book for their high end execs.
So even though this seems like BS I can assure you it is not. Advertising people should check out the movie ‘Architects of Control by Michael Tsarion for some good research insight.