One of the areas I’ve been thinking quite a bit about during the last couple of years is participatory culture. I even wrote my master’s thesis on that topic (get it in Danish) No doubt it’s a broad and not very well defined area. But in essence it’s a culture with increasingly low barriers to creative expression and civic engagement. It’s also a culture with strong support for creating and sharing one’s creations. And even more importantly it’s a culture of openness where members believe they have a say and that their contributions matter. Needless to say that this culture can exist both off and online. However, with the advent of new and social media and the possibilities they provide, participatory culture has gained an enormous boost which businesses have been keen to tap into.

Last week I gave a talk at a big seminar on social media in marketing and communication. This is the crash course I gave them. I think it applies to any field of business. Enjoy.