Jake McKee, Ant’s Eye View
How to build a community that is crazy about your product
// crazy about you
// how to throw a great party

Ingredients to make a great party
Your party needs a reason to be.
Serve a need, address a problem, let it play out, set goals and share progress.

Your party needs good planning.
You need a solid strategy. Prep for scale, simple and flexible. Remember the 90-9-1 principle. Always evolving.

Your party needs a host.
You need a leader. You need accountability and direction, and a way to build culture. Create positive cultures – respond with positive reinforcement, not ”why didn’t you search first”. Manual introductions, metoring, get people started.

Your party needs an invitation.
Members invite members, portability, be explicit. Make it simple, have ”Share” buttons.

Your party needs basic social norms.
Related to the culture, but more i respect to a proper way of moderation. Once again, to be negative about it.
Guidelines and rules, building culture, not blocking content. Creative collaborative ownership – if people feel it is their community they will protect it. Clear and fun – fun within this framework. Check out Flickr for some good ways to to terms: Community Guidelines.

Your party needs a bouncer.
See the discussion of mods. ”Be nice until it’s time not to be nice (Roadhouse…)”. Differentiate between mods and managers. Maybe community managers should be the ones to ”stop” people, keeping positive auras around the mods.

Power in n00bs and nerds.

Mobilize through request, share needs and problems.
Voice, Vote, Vocation

Your party needs you!
You can’t outsource a relationship. You have to participate – you can get help and support, but that’s it.

Everybody goes home happy. Otherwise you’ve failed.