I know this is old news but even if you’ve already seen it before, I’m sure you will get a kick out of seeing it again – I certainly did. A kick big enough to make me want to share – it’s THAT brilliant!
Toronto based ad/design agency DRAFTFCB made this brilliant billboard campaign for Canadian WWF (no, not the World Wrestling Federation, but the World Wildlife Fund) – using the sun as animator, to shed light (no pun intended) on an issue still very relevant.
As simple as can be, but nonetheless a very awesome, innovative, inspirational and extremely well thought up concept. A+